whats|kuechen
Design Portfolio

Nordstrom Anniversary Sale 2018

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Anniversary Sale 2018

Anniversary Sale 2018

Goal: to of build on the success of 2017, and creating a campaign customers would be excited to engage with

 Engaging with influencers Liza Koshy, Daniel Levy, Phoebe Robinson, and Hannah Simone, we found funny, charismatic and authentic people to represent the brand and energy of the sale

Engaging with influencers Liza Koshy, Daniel Levy, Phoebe Robinson, and Hannah Simone, we found funny, charismatic and authentic people to represent the brand and energy of the sale

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 We paired their comedic sensibilities with bold, declarative typography on bags, cups and more

We paired their comedic sensibilities with bold, declarative typography on bags, cups and more

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  In addition to influencers, we wanted to engage with our biggest fans and loyal customers, and share their excitement


In addition to influencers, we wanted to engage with our biggest fans and loyal customers, and share their excitement

 To do this we created a user generated content contest where users could submit their favorite anniversary sale imagery

To do this we created a user generated content contest where users could submit their favorite anniversary sale imagery

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Role: Senior Designer

Role: Senior Designer

Sale graphics, UGC contest, casting, strategy deck, collaboration with execution partners

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