Getyourguide Employer Brand

Brand as a Cultural force

Context

A strong brand doesn’t stop at the customer — it starts with the people who bring it to life. At GetYourGuide, we’ve worked closely with the Employer Brand and Talent Development teams to connect our internal culture with our external promise.

By aligning how we speak, celebrate, and show up across internal moments, we’ve built a more cohesive brand experience that sparks pride, advocacy, and creative energy from the inside out.

My role

With my team, we took the lead on evolving GetYourGuide’s internal brand — partnering with Employer Brand and Talent Development to create experiences that celebrate our people. Internal branding isn’t always front and center for the business, but it’s a meaningful way to spark connection, pride, and advocacy across teams.

Employee Summit Week: A Brand Within the Brand

We reimagined our annual Employee Summit Week with its own identity system — one that celebrates our people while staying true to GetYourGuide’s core brand language. The result is a cohesive, energizing experience that feels unmistakably “us,” uniting teams around a shared vision.

SWAG & EVERYDAY ADVOCACY

We brought the brand to life in wearable, shareable ways — from custom swag and stickers to everyday touchpoints that turn employees into advocates. These small, tangible expressions help reinforce belonging and pride across teams and offices.

Branded Environments

In our Berlin HQ, NYC office, and satellite hubs, we’ve translated the GetYourGuide spirit into the spaces where people work. From seasonal campaign posters to permanent brand installations, each touchpoint celebrates our values and connects teams to the experiences we create for travelers.