whats|kuechen
Design Portfolio

Nordstrom Holiday 2016

holiday_2016.jpg
Nordstrom Holiday 2016

Nordstrom Holiday 2016

Creative development of holiday creative system for site, ads and email

 The system was developed using a graphic language and color palette provided by the creative brand team

The system was developed using a graphic language and color palette provided by the creative brand team

 I took that language and created templates to be used by the digital execution team

I took that language and created templates to be used by the digital execution team

hub.jpg
holiday_gift_hub.jpg
 Thoughtful use of animation added to the playful nature of the holiday illustrations

Thoughtful use of animation added to the playful nature of the holiday illustrations

 Service messaging was treated with holiday creative and was a point of emphasis on site and email

Service messaging was treated with holiday creative and was a point of emphasis on site and email

gift_Cards.jpg
Screenshot 2018-09-23 19.48.24.png
 Curated shopping lists were represented by 8 different personas like the fashion lover, the traveler, and the gym class hero - shoppable on site and via email

Curated shopping lists were represented by 8 different personas like the fashion lover, the traveler, and the gym class hero - shoppable on site and via email

Screenshot 2018-09-23 19.48.14.png
Role: Lead Designer

Role: Lead Designer

Developed email and site visual system with holiday ‘trim’, concepted motion graphics, created graphic standards deck and templates for 30-person design team