https://www.whatskuechen.com/work daily 1.0 2026-10-08 https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537731270132-IK7PK4HML5NMF617DG5W/logo_header.jpg Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537733682360-2GQQ8E6LL7EWEE2IX0NP/logo_header.jpg Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537759190904-FD3UUCIREDG11GHVNSQ6/thumb.jpg Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537772728316-EXWT9A8FVS7WHS61WR0Z/header.jpg Work - UI Design Visual design and branding refresh for activewear line OISELLE, done as an exploration at School of Visual Concepts https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537749839393-L9DR4F0WS67UOAGQ5JSO/ohyeah_header.jpg Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537724473403-1Y4SOECDS5G0O8DUVVB0/logo_header.jpg Work - Rebrand for Nordstrom Hackathon At Nordstrom the Hackathon is a historically engineer-focused even. The team wanted to expand their reach company wide with the goal of broadening the hack projects to cover more business solutions. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537764031381-V36AA3Y63YZND4R2R961/Untitled-1.jpg Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537759458811-I4K4L65PMP44VWV8Z9O5/thumb.jpg Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537759858052-VHLMT6YDT4K9LG73L7HS/jwh.jpg Work - Design & Marketing Responsible for driving an engaging, high-end digital experience for 100-year-old premium leather goods brand. Assisted in implementing a complete brand refresh across all channels, elevating the visual experience of everything from ecommerce to catalog to lifestyle photography. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537818404074-TX9MYL9EJY3GJGS28AX0/9755dcd34079ef41ea8c06ed_rw_1920.png Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537763794362-V8R3L4T60UDOZKWR4D2D/holiday_2016.jpg Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1537763835248-PU7U3C2VS05TYSWGD62N/holiday_2017.jpg Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508742280-M4STIJFK9ZS7KANBVU5S/Screen%2BShot%2B2021-01-24%2Bat%2B6.15.16%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/4e3bd56a-8527-43bb-bc2d-3acd4e752fed/Screenshot+2025-10-27+at+19.23.20.png Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/9b7a545d-16eb-4ffa-9c80-1ba8da014f31/Screenshot+2025-10-27+at+19.50.29.png Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/08e4b36e-48bf-4b34-8892-5f93dc839bfc/Screenshot+2025-10-27+at+20.26.30.png Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/a8387018-f752-4d25-acaa-026a8274c89e/Screenshot+2025-10-27+at+21.07.07.png Work https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611502733425-61GXK69DTI5EAT4194F1/Screen+Shot+2021-01-24+at+4.37.52+PM.png Work Facebook assets (organic) https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611509547634-0679V6A6GL3NR3K2FDO8/Screen+Shot+2021-01-24+at+6.31.57+PM.png Work Static display assets (Germany) https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508219482-AJWJ484ZN4RU1HB6WDPT/IMG_7856.jpg Work Taxi Bike OOH https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/9c509b8c-5572-4ae5-b6db-528335554651/Screenshot+2025-10-27+at+18.24.06.png Work - Make it stand out Fearne in Ibiza https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/bf36664e-72fc-4b20-8916-ff8d67fe360e/Screenshot+2025-10-27+at+18.28.28.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/a599388f-15bd-4f4d-b7b2-f41abdd71773/Screenshot+2025-10-27+at+18.28.41.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/afc72476-c7ec-489a-812b-4b509b886c47/Screenshot+2025-10-27+at+18.23.27.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/8283a192-8206-4607-b495-9c44338a05b8/Screenshot+2025-10-27+at+18.23.01.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/21c50efa-27c6-4cb4-932b-4f854b6bcd13/Screenshot+2025-10-27+at+19.03.45.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/192f0633-c38f-44f9-b198-b76c4c8c2f0b/Screenshot+2025-10-27+at+19.17.46.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/2a5bb004-b74d-464e-b71c-f6a5b71b4959/Screenshot+2025-10-27+at+19.50.29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/03a71eba-6d97-413f-8105-e7b5bbf2639f/Screenshot+2025-10-27+at+15.51.47.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/2d714c3e-4706-4fc3-a865-fe6242f04af1/Screenshot+2025-10-27+at+19.44.53.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/9f97a497-e2bf-4c5a-8ff4-47669ddfa2fc/Screenshot+2025-10-27+at+13.14.24.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/9371ae97-6396-4ddf-9eeb-368b9588328d/Screenshot+2025-10-27+at+19.51.02.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/47612ef4-6dde-4777-957c-02e7093c9e1b/Screenshot+2025-10-27+at+20.18.39.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/625d9beb-df0b-4fc0-8fd9-7dfc15f4b378/Screenshot+2025-10-27+at+20.18.45.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/88561e96-62ba-47c9-a86d-be949d27b6a6/Screenshot+2025-10-27+at+20.15.47.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/52fd54c8-a20d-4713-85c9-61e1dea5f125/Screenshot+2025-10-27+at+13.05.16.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/688384e6-0fdd-4774-989c-877923dd7097/Screenshot+2025-10-27+at+20.05.55.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/e2b2c43a-e83f-4e68-ad4b-b784ae73b121/Screenshot+2025-10-27+at+20.08.29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/4ca6d176-379f-4e51-b3ea-7d8a9167c25a/1753282696296.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/8d30a658-f297-480f-9a45-8ddc1dd326e2/1753282700385.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1761592320901-2X49IM4FAGT2A8O36794/1753282699801.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1761592322343-5VT5AQNPUT8139AXCM3L/1753282700180.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1761592322560-PMIBX7P8IGU2EHJXVHTP/1753282696700.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1cc9bee7-4365-456c-91b8-e30b6a035910/Screenshot+2025-10-27+at+20.56.58.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/14c7b07c-b12d-467a-afb6-7478080d3a9d/Screenshot+2025-10-27+at+20.58.26.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/af7a9ed7-48af-4112-820f-2983b095994b/Screenshot+2025-10-27+at+20.40.57.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/28d4f08c-063b-4103-abe7-8808fa101498/Screenshot+2025-10-27+at+20.36.39.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/83feb80e-9882-4016-91ca-6e557359b1bd/Screenshot+2025-10-27+at+20.46.13.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/ce85d062-434b-4a4d-9de9-57f2cd7b13ad/Screenshot+2025-10-27+at+20.54.57.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/d2d1e911-0f54-40fb-9cca-930013420d87/Screenshot+2025-10-27+at+20.58.50.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.whatskuechen.com/ibili daily 0.75 2016-09-02 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Ibili https://www.whatskuechen.com/the-ruse daily 0.75 2016-09-01 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766188856-F3WQ35DZFPUMTZFG87V1/novel-final.jpg The Ruse https://www.whatskuechen.com/about daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/b5901d57-2112-4f23-91d7-4172032aca6e/Group+1.png About - Hi, I’m Jamie I’m an American creative with a very German last name, based in Berlin. With 15 years shaping and scaling creative teams for world-class brands—GetYourGuide, Nordstrom, ClassPass, and ELOQUII—I specialize in building brand systems, campaigns, and design cultures that drive growth and inspire loyalty. My core strength lies in translating brand strategy into high performing brand ecosystems — leading 360° creative that connects emotionally and performs commercially. Over the years, I’ve lead multi-channel campaigns, evolved brand identities, and driven cross-functional initiatives across marketing, product, and employer branding that has increased brand value and market share. I champion empathy, clarity, and collaboration. My focus is on building frameworks that unlock both individual craft and collective innovation. When creativity is supported by robust systems and an environment where experimentation thrives, the business thrives too—unlocking sustainable growth and lasting brand impact. https://www.whatskuechen.com/ibiza-unplugged daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508742280-M4STIJFK9ZS7KANBVU5S/Screen%2BShot%2B2021-01-24%2Bat%2B6.15.16%2BPM.jpg Ibiza Unplugged https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/9c509b8c-5572-4ae5-b6db-528335554651/Screenshot+2025-10-27+at+18.24.06.png Ibiza Unplugged - Make it stand out Fearne in Ibiza https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/bf36664e-72fc-4b20-8916-ff8d67fe360e/Screenshot+2025-10-27+at+18.28.28.png Ibiza Unplugged - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/a599388f-15bd-4f4d-b7b2-f41abdd71773/Screenshot+2025-10-27+at+18.28.41.png Ibiza Unplugged - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/afc72476-c7ec-489a-812b-4b509b886c47/Screenshot+2025-10-27+at+18.23.27.png Ibiza Unplugged - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/8283a192-8206-4607-b495-9c44338a05b8/Screenshot+2025-10-27+at+18.23.01.png Ibiza Unplugged - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/21c50efa-27c6-4cb4-932b-4f854b6bcd13/Screenshot+2025-10-27+at+19.03.45.png Ibiza Unplugged - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/192f0633-c38f-44f9-b198-b76c4c8c2f0b/Screenshot+2025-10-27+at+19.17.46.png Ibiza Unplugged - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.whatskuechen.com/building-a-supplier-brand daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508742280-M4STIJFK9ZS7KANBVU5S/Screen%2BShot%2B2021-01-24%2Bat%2B6.15.16%2BPM.jpg -> Building a Supplier Brand https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611502733425-61GXK69DTI5EAT4194F1/Screen+Shot+2021-01-24+at+4.37.52+PM.png -> Building a Supplier Brand Facebook assets (organic) https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611509547634-0679V6A6GL3NR3K2FDO8/Screen+Shot+2021-01-24+at+6.31.57+PM.png -> Building a Supplier Brand Static display assets (Germany) https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508219482-AJWJ484ZN4RU1HB6WDPT/IMG_7856.jpg -> Building a Supplier Brand Taxi Bike OOH https://www.whatskuechen.com/building-a-supplier-brand-1 daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508742280-M4STIJFK9ZS7KANBVU5S/Screen%2BShot%2B2021-01-24%2Bat%2B6.15.16%2BPM.jpg -> Creating Employee Advocacy https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611502733425-61GXK69DTI5EAT4194F1/Screen+Shot+2021-01-24+at+4.37.52+PM.png -> Creating Employee Advocacy Facebook assets (organic) https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611509547634-0679V6A6GL3NR3K2FDO8/Screen+Shot+2021-01-24+at+6.31.57+PM.png -> Creating Employee Advocacy Static display assets (Germany) https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508219482-AJWJ484ZN4RU1HB6WDPT/IMG_7856.jpg -> Creating Employee Advocacy Taxi Bike OOH https://www.whatskuechen.com/creating-employee-advocacy-copy daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508742280-M4STIJFK9ZS7KANBVU5S/Screen%2BShot%2B2021-01-24%2Bat%2B6.15.16%2BPM.jpg -> Brand Evolution https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611509547634-0679V6A6GL3NR3K2FDO8/Screen+Shot+2021-01-24+at+6.31.57+PM.png -> Brand Evolution Static display assets (Germany) https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508219482-AJWJ484ZN4RU1HB6WDPT/IMG_7856.jpg -> Brand Evolution Taxi Bike OOH https://www.whatskuechen.com/ibiza-unplugged-1 daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508742280-M4STIJFK9ZS7KANBVU5S/Screen%2BShot%2B2021-01-24%2Bat%2B6.15.16%2BPM.jpg ? GetYourGuide Originals https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611502733425-61GXK69DTI5EAT4194F1/Screen+Shot+2021-01-24+at+4.37.52+PM.png ? GetYourGuide Originals Facebook assets (organic) https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611509547634-0679V6A6GL3NR3K2FDO8/Screen+Shot+2021-01-24+at+6.31.57+PM.png ? GetYourGuide Originals Static display assets (Germany) https://images.squarespace-cdn.com/content/v1/5ba65d302727be43002218cd/1611508219482-AJWJ484ZN4RU1HB6WDPT/IMG_7856.jpg ? GetYourGuide Originals Taxi Bike OOH