Design & Marketing
Responsible for driving an engaging, high-end digital experience for 100-year-old premium leather goods brand. Assisted in implementing a complete brand refresh across all channels, elevating the visual experience of everything from ecommerce to catalog to lifestyle photography.
Adapted modernized visual language to email templates, website, and social channels
Collaborated with art director and photo team to execute seasonal photography
Executed catalogs from creative concept tp print production each month
Content manager for social media calendar, including posting schedule, creating content and tracking analytics
Role: Design & Marketing Specialist
Owned & executed visual design (print/digital), social media, email marketing, display advertising, product photography, editorial photography and ecommerce