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Design Portfolio
Design & Marketing

JW Hulme Co Multi-Channel Brand Experience

Design & Marketing

Design & Marketing

Responsible for driving an engaging, high-end digital experience for 100-year-old premium leather goods brand. Assisted in implementing a complete brand refresh across all channels, elevating the visual experience of everything from ecommerce to catalog to lifestyle photography. 

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brand refresh

brand refresh

Adapted modernized visual language to email templates, website, and social channels

imagery

imagery

Collaborated with art director and photo team to execute seasonal photography

Print design

Print design

Executed catalogs from creative concept tp print production each month

Social Media

Social Media

Content manager for social media calendar, including posting schedule, creating content and tracking analytics

Role: Design & Marketing Specialist

Role: Design & Marketing Specialist

Owned & executed visual design (print/digital), social media, email marketing, display advertising, product photography, editorial photography and ecommerce