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Design Portfolio

Nordstrom Holiday 2017

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Nordstrom Holiday 2017

Nordstrom Holiday 2017

Strategize and execute Nordstrom’s Holiday 2017 marketing goals - celebrating the spirit of the season, gift giving and our commitment to service

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Holiday Advertising & Email

Holiday Advertising & Email

Strategic advertising messages were developed in collaboration with brand marketing and design execution team

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Black Friday & Cyber Monday

Black Friday & Cyber Monday

Updated Black Friday & Cyber Monday creative strategy to emphasize sale offer for the event

 Collaboration with digital and store partners ensured execution of consistent creative across all customer touch points

Collaboration with digital and store partners ensured execution of consistent creative across all customer touch points

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Role: Senior Designer

Role: Senior Designer

Visual design, creative strategy deck, collaborate with creative execution team