Getyourguide | Employer Brand
Building Advocacy from the Inside
Context
A strong brand doesn’t stop at the customer — it starts with the people who bring it to life. At GetYourGuide, we’ve worked closely with the Employer Brand and Talent Development teams to connect our internal culture with our external promise.
By aligning how we speak, celebrate, and show up across internal moments, we’ve built a more cohesive brand experience that sparks pride, advocacy, and creative energy from the inside out.
My role
With my guidance led the creative evolution of GetYourGuide’s internal brand, working closely with Employer Brand and Talent Development to design thoughtful, employee-first experiences. While internal branding isn’t always a top business priority, we saw the value in creating work that builds connection, pride, and everyday advocacy from within.
Employee Summit Week: A Brand Within the Brand
We reimagined our annual Employee Summit Week with its own identity system — one that celebrates our people while staying true to GetYourGuide’s core brand language. The result is a cohesive, energizing experience that feels unmistakably “us,” uniting teams around a shared vision.
Swag & Everyday Advocacy
We brought the brand to life in wearable, shareable ways — from custom swag and stickers to everyday touchpoints that turn employees into advocates. These small, tangible expressions help reinforce belonging and pride across teams and offices.
Branded Environments
In our Berlin HQ, NYC office, and satellite hubs, we’ve translated the GetYourGuide spirit into the spaces where people work. From seasonal campaign posters to permanent brand installations, each touchpoint celebrates our values and connects teams to the experiences we create for travelers.
Impact
Our internal brand initiatives have helped strengthen culture and consistency across regions — creating a clearer sense of identity and pride among employees. From the energy of Summit Week to everyday expressions of the brand, these efforts have sparked greater connection and advocacy, turning employees into some of our strongest ambassadors.
