Fearne was the perfect partner. A self-proclaimed Ibiza regular, she’s lived both versions of the island — and brought real credibility to the idea that its best memories can happen before noon.

This campaign wasn’t about rejecting the party scene; it was about showing that with GetYourGuide, there’s always more to discover — whatever your version of unforgettable looks like.

Campaign Concept

Ibiza has long been known for its nightlife — wild parties, sparkling costumes, and memories you can’t quite remember but never forget. But the island is changing. One in three Brits now skip the clubs entirely, looking instead for balance, calm, and something more meaningful.

That shift inspired Ibiza: Unplugged — a social-first campaign reframing what the White Isle stands for. In partnership with Fearne Cotton, DJ and wellness advocate, we invited travelers to experience a different side of Ibiza: sunrise hikes, yoga sessions, sound baths, and boat rides — all for the price of a typical nightclub entry.

My role

As the campaign Art Director, I led the creative vision for the campaign — shaping the concept, visual direction, and on-set execution.

The photo art direction and moodboards sold the idea into Fearne and her team, ensuring the look and feel aligned with both her personal brand and GetYourGuide’s identity.